On the issue of returning departed foreign companies to Russia, the prevailing view is that each case should be carefully studied and only selected companies should be allowed back in. Most of the respondents do not miss the trademarks and brands that have left Russia. However, those who would like their return are most often called IKEA, Adidas, McDonald’s, Coca-Cola, Nike, Zara and car brands. Russia’s membership in the G8 is important for every third respondent, and the number of such responses has significantly decreased compared to the previous measurement.

Recently, discussions have been unfolding about the return of brands that left after the start of the special military operation to Russia, and in March, respondents were asked questions on this topic. About half of the respondents believe that each company should be carefully studied and only a select few should be allowed (54%). One in five (19%) thinks that it is necessary to bring back all the departed companies, without restrictions, while one in four (25%) believes that such companies do not need to be allowed back at all.

More often than others, they believe that all retired companies should be allowed back into Russia, without exception, young people under 24 (37%), more affluent respondents (23% among those who can afford durable goods), those who believe that things in the country are going the wrong way (30%), those who disapprove of the activities of V. Putin as president (37%), those who trust YouTube channels as a source of information (37%), as well as those who watch news on television less than once a week or almost never (37%).

Older respondents (59% of respondents aged 55 and older), Muscovites (64%), those who believe that things in the country are going in the right direction (58%), those who approve the activities of the current president (57%), those who trust television as a source of information (60%), as well as those who watch the news on television several times every day (61%) more often than others believe that it is necessary to carefully study each company and allow only a select few to reenter the market.

The opinion that the companies that have left should not be let go at all is most often held by older respondents (27% among respondents aged 55 and older), less well-off respondents (30% among those who barely have enough to eat), residents of cities with a population of up to 100 thousand people, and rural residents (28% each), those who believe that things in the country are going in the right direction (28%), those who trust television as a source of information (2%), and those who watch TV news every day, several times and almost every day (27% and 30%, respectively).

Most of all, respondents would like IKEA (6%), Adidas, McDonald’s, Coca-Cola, Nike, Zara (2% each), Toyota, Samsung, H&M, Renault to return to Russia.”, “Mercedes-Benz”, “Pepsi”, “BMW”, “Volkswagen”, “Apple”, “Bosch”, “KitKat”, “LG”, “Uniqlo” (1% each). However, the majority of respondents do not miss the trademarks, brands, and companies that left Russia – 69%.

A question was also asked about how important membership in the G8 (also known as the Group of Eight or G8, Russia participated in the group’s work in 1997-2014) was for Russia.

Currently, 34% consider membership in the G8 important for Russia, while 54% consider it unimportant for Russia. Compared to the beginning of the measurements (in April 1995), the share of Russians who speak about the importance of membership in the G8 has halved (by 47 percentage points). The most significant decrease was recorded in June 2018 (up to 41%) after Russia’s exclusion from the G8.

Young people under the age of 24 (46%), residents of cities with a population of more than 500,000 (37%), and those who trust online publications and YouTube channels as a source of information (48% and 46%, respectively) are more likely to say that membership in the G8 is important for Russia as well as those who watch the news on television less than once a week or almost never (41%).

Respondents aged 39-54 (63%), residents of Moscow (63%), those who trust television as a source of information (56%), as well as those who watch news on television every day, are more likely to say that membership in the G8 is not important for Russia. several times (62%).