The survey took place between 21 and 24 November 2014 and was conducted throughout all of Russia in both urban and rural settings. The survey was carried out among 1600 people over the age of 18 in 134 localities of 46 of the country’s regions. The answer distribution is presented as percentages of the number of participants along with data from previous surveys. The statistical error of these studies does not exceed 3.4%.
TO WHAT EXTENT IS IT IMPORTANT TO FOLLOW FASHION AND TO BE CONSIDERED A FASHIONABLE PERSON?
|
|
Apr. 97 |
Apr. 07 |
July 10 |
Nov. 14 |
|
Very important |
6 |
4 |
5 |
4 |
|
Somewhat important |
23 |
23 |
21 |
25 |
|
Not very important |
33 |
35 |
38 |
39 |
|
Completely unimportant |
35 |
35 |
34 |
29 |
|
It is difficult to say |
4 |
3 |
3 |
2 |
WHAT DOES IT MEAN TO YOU TO “DRESS FASHIONABLY”?
|
|
Apr. 97 |
Apr. 07 |
July 10 |
Nov. 14 |
|
To wear expensive and high-quality clothes |
13 |
20 |
17 |
23 |
|
To wear what people around you are wearing |
22 |
25 |
20 |
17 |
|
To wear things from famous brands |
7 |
8 |
9 |
12 |
|
To wear the latest fashions |
7 |
8 |
12 |
12 |
|
To look bright and bold, attracting attention |
5 |
7 |
12 |
10 |
|
To wear things that nobody else has |
8 |
7 |
8 |
8 |
|
Other |
10 |
8 |
5 |
4 |
|
It is difficult to say |
27 |
18 |
18 |
15 |
WHO OR WHAT IS YOUR FASHION ICON AND YOUR MAIN SOURCE OF INFORMATION ABOUT NEW TRENDS?
|
|
Apr. 97 |
Apr. 07 |
July 10 |
Nov. 14 |
|
Illustrated/fashion magazines |
17 |
12 |
14 |
14 |
|
TV shows, televised fashion shows |
8 |
9 |
12 |
13 |
|
Celebrities, movie and theatre stars |
6 |
9 |
12 |
11 |
|
Someone near to you |
11 |
13 |
6 |
8 |
|
You are a model for others |
5 |
7 |
5 |
5 |
|
Heroes of foreign films, their lives |
2 |
2 |
2 |
3 |
|
People from large cities |
1 |
2 |
1 |
2 |
|
People who have been abroad |
1 |
2 |
2 |
1 |
|
I’m not interested in fashion |
35 |
38 |
38 |
33 |
|
It is difficult to say |
14 |
8 |
8 |
10 |
Translated by the Graduate Initiative in Russian Studies, Monterey Institute of International Studies.