On the issue of returning departed foreign companies to Russia, the prevailing view is that each case should be carefully studied and only selected companies should be allowed back in. Most of the respondents do not miss the trademarks and brands that have left Russia. However, those who would like their return are most often called IKEA, Adidas, McDonald’s, Coca-Cola, Nike, Zara and car brands. Russia’s membership in the G8 is important for every third respondent, and the number of such responses has significantly decreased compared to the previous measurement.